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Business to Business Sales CVs

What is a Business to Business (B2B) Sales Job?

B2B stands for "business to business". This phrase describes sales that are made between two businesses, rather than from a business to a consumer. You may not realise it, but all businesses need to buy from and sell to other businesses in order to run their own business. If you think about the basics; companies need to source IT equipment, marketing services, printed materials like business cards and brochures etc before they can start offering their own services to their end customer. Business to business sales roles are all about the inter-company transactions that make the commercial world go round.

Why are Business to Business Sales Roles Important?

Business to Business sales people have a different set of daily tasks to Business to Consumer sales executives.

Business to Business Sales Activities Include:

  • Understanding your client's short, medium and long-term objectives
  • Building relationships with clients and maintaining those relationships
  • Account planning and development
  • Sales forecasting

What is a Business to Business Sales CV?

A Business to Business Sales Executive's CV should list a chronological summary of the commercial experience of a sales person who is used to selling directly to their end customers. Typically, the CV summary includes details such as: professional education, previous employment, key account wins, typical number of monthly client meetings held, total sales revenue you have generated in your former roles, your contact details, references and sometimes a little personal information about your hobbies and leisure preferences. Employers do expect to see more competitive or team-based leisure activities for sales people.

Most Business to Business Sales executives' CVs include an opening statement that helps Business to Business Sales managers quickly understand what value you will add to their team so they can decide whether to invite you for interview.

What Types of Companies Hire Business to Business Sales Teams?

Business to Business Sales roles involve physically going out to meet your prospective customers and existing customers.

They are typically found in the following types of businesses:

  • Business services
  • Packaging supplies
  • Shipping & Logistics
  • Marketing services
  • Advertising sales
  • Media sales
  • Technology sales

Who are the Key Employers of Business to Business Sales Teams?

Business to Business Sales teams operate in a high-pressured sales environment. Your working hours will vary according to your chosen vertical sector and your salary will vary dramatically by employer and by the accounts and total amount of revenue you are responsible for winning or managing.

Depending on your employer, you will either be office based or be allowed to work from home. Your weekly travel schedule will also vary according to the location of your customer base. If you apply for a Business to Business Sales role, always check where they expect you to work and how the compensate you for travelling from one end of the country and back in the same working day.

Some of the Employers Who Operate Large Business to Business Sales Teams in the UK Include:

  • Internet: Google, Yahoo!, AOL
  • Publishing: IPC Media, Mirror Group,
  • Shipping: Royal Mail Group, Yodel, TNT
  • Technology: Microsoft, Dell, Siebel, Salesforce

What Type of Work do Business to Business Sales Executives do?

The good news is that you don't need formal qualifications to become a Business to Business sales person. However, there are certain characteristics that sales people need in order to be successful. Many employees are jealous of the large salaries that Business to Business people command at senior levels, but the truth is that many people do not have the innate motivation, tenacity and resilience that are required to be successful.

Your daily activities will include:

  • Meet clients
  • Qualify prospects
  • Build and manage your sales pipeline in a database or CRM system
  • Sign order forms and long-term contracts
  • Help clients complete procurement applications
  • Daily account management
  • Accurate forecasting
  • Host client entertainment
  • Retain your acounts

What are The Key Skills Required for a Person who is Searching for a Business to Business Sales Role?

The main priority for Business to Business sales people is to be tenacious, dynamic, competitive, resilient, charming, and have excellent communication and negotiation skills.

The basics requirements are as follows:
  • The ability to build rapport and gain your customers' trust
  • Excellent communication and presentation skills
  • Strong commercial awareness
  • Ability to match your customers' requirements to your company's products
  • Resilience and the ability to cope with rejection
  • A high degree of self-motivation and drive
  • The ability to work both independently and as part of a team
  • The capacity to flourish in a competitive environment
  • A burning desire to win.

If you are interested in finding a job as a Business to Business Sales Executive, then upgrade your CV today and let us help you move your career forward.





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